Affiliate Program
If your clients or website traffic is a likely target market to buy
or rent a resort home…this may be the most lucrative affiliate program you have ever had the opportunity to join!
Resort Owners Group Affiliate program is an invite only program for eligible individuals and companies that have trusted access to audiences who exhibit the following characteristics. If you feel you can help us access these audiences then please contact us via the form below and a Resort Owners Affiliate team member will contact you to discuss your specific opportunity.
A 2006 National Association of Realtors study on second homes suggested the following characteristics of the 4.2 million Americans that own a second home.
- The typical vacation-home owner is 59 years old, earned $120,600 last year, and purchased a property that is 220 miles from their primary residence.
- 34 percent were less than 100 miles and another 34 percent were 500 miles or more. Eight out of ten drive to their property, and half of vacation homes are located within the same state as the owner's primary residence.
- Eighty-three percent of owners are married couples.
- Three-fourths of vacation-home owners purchased for personal use, although one-third also wanted to diversify investments, and 18 percent intended that the home would become a primary residence in retirement.
- Only 13 percent of vacation owners listed rental income as a reason to buy. The typical owner spends 39 nights per year at their property, and three-quarters do not rent out. Of those who do rent their vacation home, the median number is 12 nights per year.
While here at Resort Owners Group we do not sell timeshares, we believe many of the millions of American and Canadians that own timeshare also would be a likely audience to target for Resort Owners Group resort home sales.
Recently a published study by the leading exchange company Interval International had this to say about the profile of typical timeshare buyers:
Prospective Purchasers: Who They Are? Fourteen percent of pleasure travelers familiar with the concept of vacation ownership, or
approximately 9.2 million U.S. households, are interested in acquiring a timesharing interest
during the next two years. Of those adults interested in purchasing timeshare, nearly one out
of every five is also a present vacation owner.
The profile of the future timeshare buyer has remained consistent over the past several years,
where interest in vacation ownership is virtually equal among both men and women. Most
prospective timeshare buyers are white (71%), married (64%), aged between 28 and 60 years
(72%), and have annual household incomes of $50,000 or more (64%). Due to growing
markets, new opportunities have emerged among pleasure travelers interested in purchasing
timeshare, including African-Americans, and both Generation Xers (aged 28 to 41 years old)
and the echo-boomer generation (aged younger than 27 years).
Timeshare/Vacation Ownership Issues: When compared to pleasure
travelers who are not interested in purchasing timeshare, prospective
timeshare buyers are significantly more interested in staying at a
condominium resort during the next two years (82% vs. 56%). Focusing
upon the same spaciousness that resort timesharing typically provides,
condominium-style vacationing represents a clear preference among
prospective timeshare buyers.
Nearly one out of every two pleasure travelers consider themselves to be
knowledgeable about the main features of timesharing. Prospective timeshare
purchasers, however, clearly have a more positive opinion of the concept
(49% vs. 21%) and are more likely to report an intention to stay at a vacation
ownership resort in the future (61% vs. 28%).
Prospective timeshare buyers acknowledge that with timesharing, one may
purchase a fixed week of vacation time and use it each year (88%); or own a
floating week of vacation time during a specific season and use that week
during the same season annually (86%). In addition, fully eight out of every
10 prospective purchasers believe that they may purchase points that may be
redeemed for vacation time or other types of travel and travel services
through vacation ownership.
Representing a statistically significant finding, 82 percent of pleasure travelers
interested in purchasing timeshare report an interest in attending a sales
presentation or taking a two- to three-day mini-vacation that includes a sales
presentation.
Social Climate: Pleasure travelers interested in purchasing timeshare are not
complacent individuals. They long to be in control of their lives, are
decidedly more experiential, and veer to things that are new and exciting.
They are much more inclined to spend their money on products and services
that they believe will enrich their lives – especially through travel, vacation,
theater, and good restaurants, and sharing these experiences with family and
friends.
Prospective timeshare purchasers are prone to discard what is offered and
elect to take the time to devise options and solutions that are customized for
them. They remain more willing to permit companies to access their personal
information with the expectation that suppliers will customize solutions to fit
their lifestyle preferences. Products and brands that acknowledge their wishes
and make it easier for them to get several things done simultaneously are
certain to win favor with this consumer group.
Pleasure Travel Patterns And Preferences: On average, pleasure travelers
interested in purchasing timeshare report having taken four pleasure trips of
75 miles or more away from home and requiring overnight accommodations
in the past 12 months, and plan to travel at a slightly higher rate in the
upcoming year. Weekend trips remain the most popular among this group, as
nearly seven in 10 (69%) have taken one or more of these trips in the last 12
months. About one-third (35%) has taken an extended trip of five nights or
more and almost four in 10 (38%) have taken a weekday pleasure trip.
Other noteworthy travel pattern and preference findings include:
Transportation preferences – More than eight in 10 (83% of) pleasure travelers
interested in purchasing timeshare drove a personal automobile to their
vacation destination in the last year. In contrast, slightly less than half (45%)
report that they flew to their desired vacation area using a scheduled airline.
Hotel accommodation preferences – The majority of prospective timeshare buyers continue to prefer chain-affiliated hotels to independent properties (81% vs.
19%) when traveling for pleasure. In addition, nearly six in 10 prefer
moderately priced and traditional accommodations to all-suite hotels, while
approximately 80 percent prefer full-service accommodations. When
compared to their non-interested counterparts, prospective timeshare buyers
continue to exhibit a greater penchant for luxury, all-suite, and full-service
accommodations, which continues to support integration and development of shared ownership facilities.
Cruise interest – Reinforcing their penchant for travel and adventure, more
than three-quarters (76%) of pleasure travelers interested in purchasing
timeshare intend to take a cruise in the next two years.
Types of pleasure trips taken – Family oriented vacationing continues to be the
most popular among prospective timeshare purchasers, as nearly six in 10
(58%) of all pleasure trips reported involved visiting friends or family in the
last 12 months. Nearly as popular are naturalistic trips – cited by fully 60
percent – such as trips to a beach/lake, camping/hiking/climbing, or fishing,
followed by vacations to a theme park or for the purpose of general
sightseeing.
Travel party composition – Spouses or other adults without children continue to
be the most frequently cited traveling companions of choice among
prospective timeshare purchasers – as they relate to past vacations (67%) as
well as for future pleasure trips (68%).
Future Pleasure Travel Patterns And Preferences:
When considering
future pleasure trips within the upcoming two years, prospective timeshare
buyers express a continued interest in visiting the Western region of the
United States (76%). When asked about specific U.S. states they would like to
visit during the next two years, Florida (45%) and California (36%) continue
to top the list of specific states of interest, followed by Hawaii (23%) and
Nevada (17%).
Regarding specific domestic destinations, prospective timeshare buyers are
significantly more likely than their non-interested counterparts to cite a desire
to visit the Hawaiian Neighbor Islands (80% vs. 75%), Honolulu (79% vs.
71%), the Florida Keys (65% vs. 56%), and Las Vegas (63% vs. 47%).
Europe (57%) remains the preferred international destination of choice
among pleasure travelers interested in purchasing timeshare, followed by the
Caribbean (27%) and Australia (21%).
Other notable findings include:
Information sources – When selecting potential vacation destinations and travel
suppliers, more than eight in 10 prospective timeshare buyers (82%) report
placing the greatest degree of confidence in the recommendations of a friend
or family member, reinforcing the importance of word-of-mouth advertising.
Travel-related use of the Internet – The Internet continues to represent a major
part of the planning process – used by nearly three-quarters (74%) of all
prospective timeshare buyers to obtain travel information and prices. Of
those making travel reservations online, almost nine in 10 make hotel
reservations (86%) and nearly two-thirds make airline reservations (63%).
When planning future pleasure trips online, three out of every four
prospective timeshare buyers (75%) report that they are likely to first visit a
general travel Web site that features multiple brands and prices.
Approximately half (45%) of all prospective timeshare buyers have obtained
information and prices online for pleasure travel by going to a Web site that
they had seen in an offline advertisement, while almost one in five (16%)
took advantage of a call-to-action message associated with an online banner advertisement.
If your audience or clients have the characteristics above then we would very much like to talk to you. Our Affiliate program is the most lucrative in the Resort Home marketplace and can make you thousands of $$$ per referral. Please contact us by filling out this form below or by calling 1866-8OWNERS and asking to speak to Terry Lynch at extension 102.
